hi, I'm
Product designer
Charlotte, NC
quick intro
With 15+ years in digital product design, I bring a dual superpower to design teams: high-level design system architecture and hands-on, end-to-end product design execution. By day, I build, scale, and document complex design systems—working directly with engineering to keep components in tight sync with production code. At the same time, I’m in the trenches on daily product design work—handling everything from user research, wireframing, and user flows to high-fidelity UI, advanced animations, and dev handoff.
From a spark of an idea to an app in your pocket, I bring digital experiences to life. I take an end-to-end approach to app design, turning ideas into intuitive user flows, wireframes, interactive prototypes, and polished interfaces. From the first sketch to the final tap, I keep refining and improving to create experiences that people love to use.
high-traffic mobile platforms
From smooth checkout flows to financial, healthcare, and travel applications, I design web experiences that make complex things feel surprisingly simple. Whether it’s managing money, booking a trip, or navigating a data-heavy dashboard, I turn complicated workflows into intuitive, easy-to-use experiences. Less head-scratching, more happy clicking.
heavy data, made calm
Great branding is more than just a pretty logo. It starts with understanding the business, discovering the target audience, researching the market and competitors, and finding what makes a brand truly stand out. From brand positioning, personality, and voice to naming, taglines, and visual identity, I build distinctive brands that tell a story, connect with people, and create lasting impressions across every touchpoint.
distinct at every touchpoint
Embedded with marketing teams as a visual designer, I transform campaign strategies into high-converting visual assets and cohesive brand experiences. With years of experience launching major marketing initiatives, I build compelling designs that capture attention and drive real business growth.
campaign strategy, made visual
I lead the end-to-end strategy, evolution, and maintenance of design systems, turning reusable components, UI patterns, and clear documentation into a shared design language. The goal? Less reinventing the wheel, more creating great experiences that stay consistent and scale seamlessly across products and teams.
change one token, the section follows
Featured project · 2024–2025
Co-Founder · Product Design · Brand Strategy · UI/UX · Marketing
TixFix started in early 2024 as a simple idea: make discovering, buying, and managing event tickets easier. As a co-founder, I led the brand, UI/UX and marketing, while helping shape product strategy and roadmap decisions — from naming the company to designing the end-to-end experience.
By early 2025 it was live on iOS and Android, backed by a scalable design system, a cohesive brand identity, and an AI-powered in-app assistant named Tixy.
Sold my ownership in 2025 — closing one chapter, taking the experience forward.
